School Calm had the chance to talk to speaker and activist Jean Kilbourne on marketing, dependency and the requirement for media literacy in America's schools. Jean Kilbourne is internationally recognized for her pioneering deal with alcohol and tobacco advertising and the image of women in marketing. Her book, Can't Buy My Love: How Marketing Chan

Part of the procedure of generating media coverage for your company, is ensuring you target the best outlets with the best angle. It's meaningless sending a media release to a hit music radio station that reaches teens if you're promoting a story about a brand-new baby item. Even the best written, a lot of well looked into, and well endorsed media

Nobody likes a 'puff' dressed up as a story. In the UK the dominant force in mass market news broadcasting is the BBC. They are a non business organisation and every reporter/ manufacturer/ manager there has been bollocked for writing a 'puff' by mishap. They are not going to do it once again.Have you realized yet that we are utilizing the laws of

Have you ever wondered how the fortune 500 usage direct reaction marketing? This week's interview is with the Chief Marketing Officer of Best Buy, Barry Judge (Fortune 500 rank: 72). Barry has a $500M annual advertising spend at his disposal. The majority of their marketing online is direct reaction driven. However among the actually intriguing thi

A few examples of media consist of magazines, television programmes and books. In the last couple of years, there have been many trends within media. It could be believed that the internet and technological advancements helped the creation of these trends. For example, the use of AI has significantly evolved the processes used within media. AI has